Emotions and consumers’ adoption of innovations: an integrative review and research agenda

C. Valor, P. Antonetti, B. Crisafulli

Technological Forecasting and Social Change Vol. 179, pp. 121609-1 - 121609-16

Summary:

The dominant models of innovation adoption have traditionally overlooked the role of emotions, despite the relevance of this construct in consumer decision-making. To address this historical gap, a notable stream of research on emotions in innovation adoption has emerged in recent years. To enrich our understanding of the psychology of innovation adoption, this paper integrates insights from research on emotions in psychology with a systematic review of the literature on consumer emotions in innovation adoption. Drawing on well-established theories of emotions and decision-making, we derive five fundamental dimensions that help define the role of emotions in the consumer adoption of innovations. A systematic review of existing evidence within the specific field of innovation adoption summarises the existing evidence through the lens of the five dimensions. The contributions of the paper are twofold. First, the paper offers a novel perspective that provides a deeper understanding of emotions as a psychological mechanism enabling or impeding innovation adoption. Second, we set an agenda for invigorating research in this important domain.

Spanish layman's summary:

Resume la investigación sobre emociones y adopción de innovaciones y critica las asunciones en las que se basan los estudios pasados para proponer una nueva perspectiva teórica para su estudio a partir de cinco dimensiones.  

 

English layman's summary:

It summarizes scholarship on emotions and innovation adoption and makes a critique of the assumptions of past studies. It proposes a novel theoretical perspective for the study of this phenomenon on the basis of five dimensions.  

Keywords: Consumers; Technology; Discrete emotions; Integrative review; Innovation adoption; Affect

JCR Impact Factor and WoS quartile: 12,000 - Q1 (2022)

DOI reference: https://doi.org/10.1016/j.techfore.2022.121609

Published on paper: June 2022.

Published on-line: March 2022.

Citation:
C. Valor, P. Antonetti, B. Crisafulli, Emotions and consumers’ adoption of innovations: an integrative review and research agenda. Technological Forecasting and Social Change. Vol. 179, pp. 121609-1 - 121609-16, June 2022. [Online: March 2022]